Theory Of Consumer Behaviour

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Theory of consumer Behaviour presents a board and comprehensive vision of the changing profile of consumer behaviour. This book provides a concise explanation and a critical evaluation of the concepts, theories and models of consumer behaviour. What gives this book an edge over the others are the practical examples both from India and abroad. The book exudes freshness as it embodies an economist's insights combined with a management expert's perception of consumer behaviour.

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Dr Shri Prakash is currently, Professor and Dean (Research) at the Birla Institute of Management Technology (BIMTECH). He completed his PhD in Economics from the University College of Wales, UK. He has been actively engaged in teaching and research since 1960, both in India and abroad. Dr Prakash has authored several books and written more than 160 research papers. He has completed more than a dozen research projects, sponsored by UGC, MHRD, UNESCO and then World Bank. Table of Contents 1.Introduction 2.Consumer And Consumption:Pivot Of Economy And Business 3.Decision Theory 4.Stylized Facts Of Business And Economy 5.Circular Flows And Stocks Of Men 6.Materials 7.Money And Consumption 8.Hedonism 9.Materialism And Utilitarianism:Base Of Consumer Behaviour 10.Economic Models Of Consumer Behaviour 11.Utility Analysis Of Consumer Behaviour 12.Law Of Equi-Marginal Utility 13.Indiffrence Preference Analysis Of Consumer Behaviour 14.Indiffrence Preference Analysis Merits 15.Demerits And Practical Applications 16.Managerial Models Of Consumer Behaviour 17.Derivation Of Demand Curve/Function 18.Aggregate Consumption Function:Theory And Applications 19.Consumer Protection In India And Consumer Protection Act, 1986 20.Empirical Models Of Consumer Behaviour 21.Models-Concepts And Types 22.Models Of Consumer Behaviour 23.Culture And Motivational Involvement Theories Of Consumer Behaviour 24.Manipulation Of Consumer Decisions 25.Learning Theories And Models Of Consumer Behaviour 26.Social And Economic Background Of Consumer Behaviour 27.Influence Og Groups On Consumer Behaviour 28.Changing Profile Of Consumer And Consumption Baskets 29.Communication 30.Advertising And Consumer Behaviour 31.Deversification Of Consumer Baskets And Consumer Durables 32.Growth Of Income And Aggregate Consumption:Analysis In Macro Framework 33.Generalization Of Engel's Law Of Consumption 34.Intellectual Capital, 35.Branding And Brand Value 36.Purchase Decision Makers Fro Households