Agility: Competing And Winning In A Tech-Savvy Marketplace

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This book uniquely describes how technology agility impacts business performance. A must read for leaders defining business strategy and technology implementation. The methodology described will help understand how to measure technology adoption and the derived impact on business results. Examples of well known companies illustrate how the model can be applied to a particular organization. What differentiates Audi, BMW and Mercedes or GM? Understanding it can make or break the futureof an organization. The new generation of technology savvy workers is changing the way we look at productivity. Collaboration and innovation take new meaning empowered by social technologies and virtual workplaces. The digital divide will soon be those who take advantage of the technology versus those who merely have the technology.

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Mark Mueller-Eberstein is a Direct Deployment and Adoption at Microsoft. He has over 15 years of global experience in the IT industry working with companies and governments to choose, adopt, roll-out, and measure the impact of new technologies. He has also spoken and coached Microsoft employees across the globe on this topic in Europe, Asia, and the Americas. Prior to joining Microsoft Mueller-Eberstein was a Business Development Manager at Hewlett-Packard. He received a Master of Business Administration from the University of Technology in Berlin and also studied at the University of Marburg in his native country of Germany. Table of Contents Preface. Acknowledgments. CHAPTER 1: Leading into the future. Current Landscape. Key Forecast of it Trends and Spends. Leading by Example. CHAPTER 2: Maximum Ride: Owning Technology versus just Using IT. How the World Is Changing. Current Research in Enterprise Architecture. Making Quantum Leaps and Not Just Incremental Changes. Microsoft's Structured Approach. Infrastructure Maturity and the Impact on Core Business Performance. Trends. A Note about Case Studies and the Infrastructure Optimization model. CHAPTER 3: Optimizing for Agility: A Different Way to View Your Business. Individual, Organizaton or Information Technology: Where Do You Start? Role of Place, People, and Technology. Infrastructure Optimization. Capabilities: The Areas of Optimization. CHAPTER 4: Technology as the Competitive Edge. Why Benchmarking? Auto, Finance, Healthcare, Public Sector View Comparison. CHAPTER 5: Business Impact: Technology Solutions from the Shop Floor to the Top Floor. IT as Business Enabler Instead of Cost Center. Creating Business Intelligence from DataOverload. Improving Customer Contact through Web Site Design and Database Magic. Streamlining the Product Development Cycle. Retaining Confidentiality while Operating in a Cloud. Managing Suppliers and Inventory. Security,Security, and More Security. Working Anywhere, Any Time. Making Sustainability Part of the Bottom Line. CHAPTER 6: Assessing Your Situation. Where Is Your Starting Position? Analyzing Where You Want to Go. Define Where You Want to Be. Where to Begin? CHAPTER 7: Makint It Happen. The Big Picture Goals During Change. Optimizing for Simplicity and Agility. Off-the-Shelf Solutions versus Customization. Building Your A Team. Ongoing Upgrades: Moving from Old to Always Fresh. Adoption Made Easier: Moving Data, Training People. CHAPTER 8: Optimizing Your Workforce: Leveraging the New with the Old. Technology Immigrants and Digital Natives. Getting Everyone Across the Chasm. Social Networking: A Tool from Home Goes to Work. Sector Influence on Change. Old Dogs, New Kids, and the Naysayers. CHAPTER 9: Starting Over to Stay Ahead. Index.