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Competitive Strategies for Service Organ
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ISBN
:
9780333716816
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Publisher
:
Palgrave Macmillan
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Subject
:
Business & Management, Industry & Industrial Studies
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Binding
:
PAPERBACK
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Pages
:
352
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Year
:
1999
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5000.0
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Description
This text pulls together the various analytical concepts, models and techniques of traditional corporate strategy against a backdrop of the service industry environment in the light of a new global context. It expounds the central role of the service industries and redefines them within a new international framework. The text is intended for year 3/4 undergraduate and postgraduate courses on strategy; service industries courses on Business, Management and Marketing degree programmes, and MBA programmes. It should also be useful to professionals in the service sector.
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