Dhirubhai Ambani: AGAINST ALL ODDS

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Dhirubhai Ambani - Against All Odds traces the journey of Dhirubhai Ambani, and his journey from a humble background to becoming one of the biggest industrialists in India, and the various aspects of his character that made him so successful. Summary Of The Book Dhirubhai Ambani was born into a lower middle class family in 1932. His father was a school teacher. When he was 17 years old, he was forced by circumstances to start earning his living, giving up his dreams of going to college. Dhirubhai left India and went to Aden, Yemen, where he worked for a trading company, A. Besse & Co. Aden was a busy trading center, and this company was among the biggest in that region. It was engaged in a variety of activities - shipping, cargo handling, cargo booking, and wholesale merchandising. Dhirubhai learnt the ins and outs of trading and business practices when he was in Aden. He also used his free time to improve his English language skills and his knowledge of current affairs and general knowledge. He also read voraciously books on a wide variety of subjects. When Dhirubhai came back to India, he started his own business venture with his cousin. Then he branched out on his own and set up his own textile mills, the start of Reliance Industries. He aggressively marketed his textiles under the brand name of Vimal. He later started to diversify into the petrochemicals, and plastics,and then ventured into the power industry. Reliance Industries went public in 1977. It is now a business empire with a turnover running into billions and a huge workforce. Dhirubhai Ambani - Against All Odds relates the background story of the man behind the huge business empire, his story, and the traits that made him so successful. It was not an easy journey for him, and he had to overcome a lot of obstacles, which further motivated him to move forward. Dhirubhai Ambani came from a humble background and succeeded against all odds. His teenage years laid the foundation for his future as he turned an adverse situation - he had to work when he wanted to study - into an opportunity to learn new things. He viewed challenges as opportunities and refused to accept that anything was impossible. Dhirubhai Ambani - Against All Odds throws light on the principles that made him a success, and these principles can inspire and educate many young entrepreneurs and even those who do not have any aspirations towards running their own business. It is about perseverance, raising to meet challenges, and never giving up the fight, despite the odds. About A. G. Krishnamurthy A. G. Krishnamurthy is the founder, chairman and managingdirector of Mudra Communications, an advertising agency. He was closely associated with Dhirubhai Ambani first as advertising manager for Reliance Industries, and his agency took up the responsibility for marking the brand name Vimal. Krishnamurthy has written many books based on his years of experience in the advertisng and marketing industry. Other books by Krishnamurthy include Learnings of an Advertising Practitioner, Ten Much, Desi Dream Merchants, and The Invisible CEO. Krishnamurthy was born in 1942 in Andhra Pradesh. After graduating with a degree in History from Andhra University, he joined Calico Mills. After a few years there, he joined Reliance as the Advertising Manager. Eventually, he left Reliance to set up his own advertising firm. He has also been the recipient of many awards, including the A & M Advertising Person of the Year in 1995.