DHIRUBHAISM

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With moderate beginnings from a small town in Gujarat to the founder of India's first privately owned Fortune 500 company, Dhirubhai is a quintessential story of rags to riches. Not a product of the formal education system, Dhirubhai was known for his astute business acumen and entrepreneurial prowess. No wonder Dhirubhai's business philosophy was quite different from his contemporaries. This book is not about Dhirubhai's life, or how Dhirubhai went about building his business empire. Dhirubhaism is an attempt to capture those unique insights that Dhirubhai shared with the author in several interactions during their long association. The 15 Dhirubhiasms put together bring out the work philosophy of Dhirubhai and give us a glimpse into the remarkable thinking process and practices of one of India's most successful entrepreneurs. About The Author A G Krishnamurthy, founder chairman and managing director of Mudra Communications, began the agency with a start up capital of Rs 35,000 and one client. In just nine years, Mudra became India's third largest advertising agency. Mr Krishnamurthy is currently the chairman of AGK Brand Consult. The father of four children--three daughters and a son, AGK lives in Hyderabad with his family. Table Of Contents Foreword Preface AboutDhirubhai Ambani Dhirubhaism Chapter 1. Roll up your sleeves and help Chapter 2. Be a safety net for your team Chapter 3. Be a silent benefactor Chapter 4. Dream big cut dream with your eyes open Chapter 5. The arm-around-the-shoulder leader Chapter 6. The Dhirubhai theory: Supply creates demand Chapter 7. Money is not a product by itself Chapter 8. Leave the professional alone Chapter 9. Change your orbit, constantly Chapter 10. Optimism, the core of Dhirubhaism Chapter 11. You can find a friend in every human being Chapter 12. Think big Chapter 13. Hold on to your dreams? Chapter 14. Bet on your people Chapter 15. Be Positive Afterword Author's Profile