Entrepreneurship in the New Millennium

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"Entrepreneurship in a New Millenium combines a practical, step-by-step approach with a theoretical foundation to form a basic framework for understanding the process of entrepreneurship. The aim of the text is to both present the most current thinking in entrepreneurship but also provide learners the opportunity to apply ideas and develop useful analytical skills. The revision of this text has been updated to include current developments and issues in this explosive field. Key Feature New Models and Process Diagrams. This edition contains the most recent models and process diagrams developed by scholars in the entrepreneurship field Two Business Plans. An additional business plan appears In the SouthWestern Publishers Website. It details the plan for the acquisition of an existing business and is especially well suited to test the tenets of Chapter 17, Valuation of Entrepreneurial Ventures New Entrepreneurial Case Analyses. Most of the more traditional and popular cases were retained for this edition such as the Playboy emblem case, the Stew Leonard case on ethics, and CommunityWeb.com case on a dotcoms effort for survival New Entrepreneurial Process Boxes. Newer and updated issues were developed for the Entrepreneurial Process boxes found in each chapter New References and Citations. In an effort to make Entrepreneurship: Theory, Process, and Practice the most comprehensive text available, every chapter contains a wealth of endnotes on the specific pages where the material is covered Small Business School Videos: New video cases are found at the end of 10 chapters, which correspond to videos from the Small Business School and illustrate entrepreneurship in action Current Coverage: All chapters have been updated and revised to include the most current, leading edge information available Business Plans: Two business plans are included in this edition: one emphasizing starting a new business; the other is a business plan based upon an acquisition which is located on the web Experiential Exercises: A short exercise at the end of each chapter and comprehensive exercises at the end of most parts apply principles presented in the text material giving students an opportunity to experience activities related to the entrepreneur Cases: A comprehensive case ends each of the texts five parts. Combining topics from a number of chapters, these cases illustrate venture creations or managerial ideas confronted by real-world companies Chapter Ending Cases: Two short cases at the end of each chapter provide current material for student analysis and classroom discussion. Students are encouraged to apply their knowledge of chapter topics Table of Contents Part I: Entrepreneurship In The Twenty First Century 1. The Revolutionary Impact of Entrepreneurship 2. The Evolutionary Development of Entrepreneurship 3. Corporate Entrepreneurship: Developing the Entrepreneurial Mindset in Organizations Part II: The Entrepreneurial Perspective 4. The Entrepreneurial Mindset in Individuals 5. Creativity and Innovation 6. Entrepreneurial Ethics Part III: Developing The Entrepreneurial Plan 7. Assessment of Entrepreneurial Opportunities 8. Environmental Assessment of Entrepreneurial Ventures 9. Marketing Research for Entrepreneurial Ventures 10. Financial Preparation for Entrepreneurial Ventures 11. Developing an Effective Business Plan Part IV: Initiating Entrepreneurial Ventures 12. Legal Structures for Entrepreneurial Ventures 13. Legal Issues Impacting Entrepreneurial Ventures 14. Sources of Capital for Entrepreneurial Ventures Part V: Growth And Development of Entrepreneurial Ventures 15. Strategic Planning for Emerging Ventures 16. Managing Entrepreneurial Growth 17. Valuation of Entrepreneurial Ventures 18. Harvesting the Entrepreneurial Venture