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Global and Transnational Business: Strategy and Management, 2nd Edition 0002 Edition
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ISBN
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9780470851265
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Publisher
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John Wiley & Sons
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Subject
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Encyclopaedias & Reference Works
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Binding
:
Paperback
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Description
In this new edition of a successful textbook the authors assess the turbulent environment in which international businesses operate and the approaches to strategy formulation and implementation which can be adopted. They also examine the functional and operational management of companies and fuse together the theoretical and empirical aspects of international management. New material includes coverage of leadership in transnational companies, cultural issues in international management, entrepreneurship and SMEs in global business, the impact of e-commerce, and the anti-globalization movement.
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Author Biography
George Stonehouse is Professor of International Strategic Management and Associate Dean of Newcastle Business School. He is also an Honorary Professor of the State University of Management, Moscow, Russia, and Visiting Professor at the University of International Business and Economics, Beijing, and Zhengzhou University, Peoples Republic of China. His research interests are in globalization, knowledge and organizational learning.Dr. Jim Hamill is Reader in the Department of Marketing at University of Strathclyde. Jim is a Visiting Lecturer at a number of Business Schools in Europe and is widely published in International Marketing, E-business and International Human Resources Management.Dr. David Campbell is Senior Lecturer in Strategic Management at Newcastle Business School. Davids research interests are in the areas of Strategic Management and Corporate Governance.Dr. Tony Purdie is Principal Lecturer in Strategic Management and MBA Programme Director at Newcastle Business School. Tony is a Visiting Lecturer at several Business Schools in Europe.
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