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Harvard Business Review on Retailing and Merchandising
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ISBN
:
9781422145920
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Publisher
:
Harvard Business School Press
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Subject
:
Business & Management
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Binding
:
Paperback
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Pages
:
186
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Year
:
2008
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595.0
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Description
Even the best features and sharpest marketing won't matter if a customer can't find your product. Given all of today's channels and increasingly competitive shelf space, creating a successful retailing and merchandising strategy is a growing challenge. This collection provides the tools and tactics you need to succeed--from managing inventory to capturing value with point-of-purchase promotions. Some of the ideas you'll find include:How to balance intuition and experience with critical data to get the right products to stores at just the right time Whether merchandising optimization systems can create value for your company How pricing and merchandising "signposts" create new perceptions of value that can drive demand The five surprisingly simple essentials to successful retailing--and how to get them right
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