Illustrated Dictionary of Mass Communication

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Mass Communication can be defined as the communication from one person or group of persons through a transmitting device (a medium) to a large audience or market. This dictionary has long been designed to fulfil the following goals: to increase student's knowledge and understanding ofthe mass communication process and the mass media industries, to increase students' awareness of how they interact with those industries and with media content to create meaning and to help students become more skilled and knowledgeable consumers of media content. These are all aspects of media literacy as it is now understood. This dictionary makes explicit what has been implicit for so long: that media literacy skills can and should be taught directly and that, as we travel through the 21st century, media literacy is an essential survival skill for everyone in our society.