Integrated Business Communication: In A Global Marketplace

0.0

This book applies communication concepts and issues from various fields such as marketing, public relations, management, and organizational communication and packages them into a dynamic new approach - Integrated Communication. It is designed to give business students a basic knowledge and broad overview of communication practices in the workplace. It helps students understand that communication is key to decision making and fundamental to success in a global marketplace. About The Author Bonnye Stuart is an instructor at Winthrop University. She has previously been an instructor at several universities in the United States, among them the UNC Charlotte, Pfeiffer University, the Johnson C. Smith University, North Carolina State University, Groupe ESC Grenoble, St Cloud State University and the University of West Florida. Ms Stuart has also worked as a Communications Manager for Whitesands Marketing, Inc and was a PR coordinator at SAGE Inc. She has a BA in Journalism from Louisiana State University and an MA in Communications from the University of New Orleans. Dr. Marilyn Sarow, Associate Professor at Winthrop University, was manager of internal communications and assistant director of public affairs at the Chandler Medical Center, University of Kentucky, Lexington, four years and public information coordinator and publications manager of the University of Wisconsin Centers, Madison, seven years. She taught mass communication at the University of Wisconsin-La Cross two years. Previously she taught high school English and journalism in Illinois and Michigan. Sarong was president of the Charlotte, N.C. chapter of Women in Communications, Inc., one year and secretary of the YWCA Board of Directors, Madison, Wis., four years. She joined the Winthrop faculty in 1990. She earned her B.S. at Western Michigan University her M.A. at Southern Illinois University-Carbondale and her Ph.D at the University of South Carolina. Laurence Stuart is the CEO and founder of the College to Career Seminars, Inc. He was previously the Senior Vice President for Sales, Promotion and Marketing at Belk Stores and also Sachs Inc (Hergerger's Division). He has also worked for White sands Marketing Group, Warnock New York, Hartman Corporation in Chicago and Welcome Inc in New Orleans. He has a BA in Journalism from Louisiana State University. Mr Stuart's area of expertise is in external and internal communications, media relations and advertising. Table Of Contents Foreword Preface Acknowledgements Introduction Part One One Building Blocks of Communication Two The Complex World of the Sender Three Knowing the Receivers of Your Messages Four Breaking through the Noise Five Communication Channels Part Two Six Business Communication and Public Relations Tools Seven External Communication: Messaging to Your Publics Eight Internal Communication: Messaging within Your Company Nine The Importance of Effective Communication in the Workplace Ten Issues of Organisational Leadership Part Three Eleven Global Communication Expands Twelve Communication in the New Management World Thirteen Issues Affecting Communication Strategy Fourteen New Focus on Responsible Communication Fifteen Looking Ahead