17.0%OFF
Download App
| >> | LShop | >> | Book | >> | Economics, Finance, ... | >> | Business & Managemen... | >> | Leveraging Corporate... |
17.0%OFF
Leveraging Corporate Responsibility: The Stakeholder Route to Maximizing Business and Social Value
-
ISBN
:
9781107652385
-
Publisher
:
Cambridge University Press
-
Subject
:
Business & Management
-
Binding
:
Paperback
-
Pages
:
340
-
Year
:
2011
₹
650.0
17.0% OFF
₹
539.0
539.0
Buy Now
Shipping charges are applicable for books below Rs. 101.0
View DetailsEstimated Shipping Time : 5-7 Business Days
View Details
-
Description
The corporate social and environmental responsibility movement, known more generally as corporate responsibility (CR), shows little sign of waning. Almost all large corporations now run some form of corporate responsibility program. Despite this widespread belief that CR can simultaneously improve societal welfare and corporate performance, most companies are largely in the dark when it comes to understanding how their stakeholders think and feel about these programs. This book argues that all companies must understand how and why stakeholders react to such information about companies and their actions. It examines the two most important stakeholder groups to companies – consumers and employees – to comprehend why, when and how they react to CR. Armed with this insight, it shows how companies can maximize the value of their CR initiatives by fostering strong stakeholder relationships to develop, implement and evaluate compelling social responsibility programs that generate value for both the company and its stakeholders. Table of Contents List of figures List of tables List of exhibits 1. The long and winding road to CRvalue Part I. Deconstructing CR Value: 2. Viewing stakeholders as individuals 3. How stakeholders respond to CR Part II. Inside the Mind of the Stakeholder: 4. What stakeholders see and hear 5. The psychological engine that drives CR reactions 6. How context influences the process Part III. Putting Insight into Action: 7. Co-creating CR strategy 8. Communicating CR strategy 9. Calibrating CR strategy 10. Putting the framework to work 11. Conclusion: the long and winding road revisited Appendix: our research program.
Related Items
-
of
-
OFFER
Global Challenges in Responsible Business (Cambridge Companions to Management)
N. Craig Smith
Starts At
13613.0
17913.0
24% OFF
-
OFFER
Rethinking Capitalism: Community and Responsibility in Business (Routledge Studies in Business Ethics)
Rogene Buchholz
Starts At
6469.0
8512.0
24% OFF
-
OFFER
Entrepreneurship: Values and Responsibility (Praxiology)
Wojciech W. Gasparski
Starts At
3733.0
5114.0
27% OFF
-
OFFER
Companies in a World of Conflict: NGOs, Sanctions & Corporate Responsibility
John Mitchell
Starts At
300.0
395.0
24% OFF
-
OFFER
Corporate Responsibility and Labour Rights: Codes of Conduct in the Global Economy
Rhys Jenkins
Starts At
2590.0
3408.0
24% OFF
-
OFFER
Corporate Business Responsibility (The Library of Corporate Responsibilities)
Justin O'Brien
Starts At
18300.0
21280.0
14% OFF
-
OFFER
The Planetary Bargain: Corporate Social Responsibility Matters
Michael Hopkins
Starts At
2469.0
2872.0
14% OFF
-
OFFER
Governance in the Business Environment (Developments in Corporate Governance and Responsibility)
Guler Aras
Starts At
8652.0
10061.0
14% OFF
-
OFFER
Business & Sustainability: Concepts, Strategies and Changes (Critical Studies on Corporate Responsibility, Governance and Sustainability)
Dr. Gabriel Eweje
Starts At
10119.0
11767.0
14% OFF
-
OFFER
Governance and Social Responsibility: International Perspectives
David Crowther
Starts At
4501.0
4947.0
9% OFF
-
OFFER
Should Prometheus Be Bound?: Corporate Global Responsibility (0)
Philippe de Woot
Starts At
4503.0
4691.0
4% OFF
-
OFFER
Corporate Social Responsibility, Volume 2: Performances and Stakeholders
Josý Allouche
Starts At
13101.0
13647.0
4% OFF
-
OFFER
Journalistic Ethics : Moral Responsibility in the Media
Dale Jacquette
Starts At
380.0
427.5
11% OFF
-
OFFER
Politics, Ethics and Social Responsibility of Business
K. V. Bhanu Murthy
Starts At
202.0
259.0
22% OFF
-
OFFER
Making Rain: The Secrets of Building Lifelong Client Loyalty
Andrew Sobel
Starts At
1143.0
1395.0
18% OFF
-
OFFER
The Agenda: What Every Business Must Do to Dominate the Decade
Michael Hammer
Starts At
300.0
395.0
24% OFF
-
OFFER
Rich Dad's Rich Kid, Smart Kid: Giving Your Child a Financial Head Start
Robert T. Kiyosaki
Starts At
446.0
595.0
25% OFF
