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Marketing Research 29.0%OFF

Marketing Research

by David A. Aaker, V. Kumar and Robert Leone

  • ISBN

    :  

    9781118156636

  • Publisher

    :  

    John Wiley & Sons

  • Subject

    :  

    Encyclopaedias & Reference Works

  • Binding

    :  

    Hardcover

  • Year

    :  

    2012

₹

21662.0

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₹

15380.0

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  • Description

    This book offers the best approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. This highly regarded text focuses on market intelligence, strategy, theory, and application and retains its coverage of the most advanced and current marketing research methodologies.

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