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Product Category Management 11.0%OFF

Product Category Management

by R M Chiplunkar

  • ISBN

    :  

    9780070153202

  • Publisher

    :  

    Tata Mcgraw Hill Education Private Limited

  • Subject

    :  

    Encyclopaedias & Reference Works

  • Pages

    :  

    272

  • Year

    :  

    2010

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512.0

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455.0

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  • Description

    This book throws light on the intricacies of' product category management - as a strategic issue in organized retail. With its approach and coverage, it will be useful for the students pursuing specialized courses in retailing, as well as entrepreneurs and professionals in this sector. Key features Meant for the students of specialized course in retailing like MBA (Retail) and other short-term courses. Also useful for practising professionals Authored by a practitioner in the field Table of Contents 1. Introduction to Category Management 2. The Methodology for Category Managemen 3. Data Analysis 4. Preparation of Configuration Analysis Chart and Determination of Optimum Stocks 5A. Analysis of Basic Performance Parameters 5B. Profit Margins and Other Parameters in Category Management 6. Merchandise Purchase Plan and Category Management 7. Sales and Stock Feedback and Replenishments 8. Category Management Analysis ? A Decision Making Tool 9. Strategic Issues in Category Management and Strategic Responses 10. The Simplex Method to Solve Problems in Category Management 11. Promotion, Range Planning and Visual Merchandising

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