Download App
| >> | LShop | >> | Book | >> | Society & Social Sci... | >> | Social Services & We... | >> | Public Relations Met... |
Public Relations Metrics: Research and Evaluation (Routledge Communication Series)
-
ISBN
:
9780805862720
-
Publisher
:
Routledge
-
Subject
:
Social Services & Welfare, Criminology, Linguistics, Business & Management
-
Binding
:
HARDCOVER
-
Pages
:
344
-
Year
:
2008
₹
14364.0
₹
14364.0
14364.0
Buy Now
Shipping charges are applicable for books below Rs. 101.0
View DetailsEstimated Shipping Time : 5-7 Business Days
View Details
-
Description
Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.
-
Author Biography
Betteke van Ruler, PhD, is Professor of Communication and Organization in the Amsterdam School of Communication Research at the University of Amsterdam in the Netherlands. Her research focuses on the practice of communication management and the relationship between organizations and the press. Ana Tkalac Vercic, PhD, is Associate Professor of Marketing and Marketing Communications at the Graduate School of Business and Economics, in Zagreb, Croatia. Her major research interests are focused on attitude and attitude change in public relations. She is a former Fulbright scholar and a recipient of various other grants and sholarships. Dejan Vercic, PhD, FCIPR is a partner at Pristop agency and Associate Professor of Public Relations and Communication Management at the University of Ljubljana, Slovenia. Among his clients are governments, domestic and international corporations, and associations. He organizes the Lake Bled International Public Relations Research Symposia, held annually.
Related Items
-
of
-
OFFER
Global Corruption Report: 2003 (Transparency International Global Corruption Reports)
Transparency International
Starts At
588.0
795.0
26% OFF
-
OFFER
The Ascent of Man: A Philosophy of Human Nature
James F. Harris
Starts At
1434.0
1886.85
24% OFF
-
OFFER
Political and Military Sociology: An Annual Review
Neovi M. Karakatsanis
Starts At
2988.0
4094.0
27% OFF
-
OFFER
Strategic Contracting for Health Systems and Services
Jean Perrot
Starts At
4978.0
6820.0
27% OFF
-
OFFER
Right, Wrong, and Risky: A Dictionary of Today's American English Usage
Mark Davidson
Starts At
1865.0
2555.0
27% OFF
-
OFFER
A Quest for Global Peace: Rotblat and Ikeda on War, Ethics and the Nuclear Threat
Joseph Rotblat
Starts At
1022.0
1382.0
26% OFF
-
OFFER
American Business & Public Policy: The Politics of Foreign Trade
Raymond A. Bauer
Starts At
2861.0
3920.0
27% OFF
-
OFFER
The Global Public Relations Handbook: Theory, Research, and Practice
Krishnamurthy Sriramesh
Starts At
18598.0
24472.0
24% OFF
