0

My Bag

0.00

₹

Download App

Uncover the Hidden Power of Television Programming: ... and Get the Most from Your Advertising Budget 13.0%OFF

Uncover the Hidden Power of Television Programming: ... and Get the Most from Your Advertising Budget

by Kevin J. Clancy

  • ISBN

    :  

    9780761915829

  • Publisher

    :  

    Sage Publications (CA)

  • Subject

    :  

    Business & Management

  • Binding

    :  

    Paperback

₹

750.0

13.0% OFF

₹

652.0

Buy Now

Shipping charges are applicable for books below Rs. 101.0

View Details

Estimated Shipping Time : 5-7 Business Days

View Details

Share it on

  • Description

    Demonstrating that television (and print) can be much more powerful advertising vehicles than has ever been supposed, the original research reported in this book finds that the more involved viewers are in a television programme, the greater the impact of the advertising carried by the programme. The book provides insight into how an advertiser can make the firm's advertising money work harder and smarter.

Related Items

-

of

  • OFFER

    Uncover the Hidden Power of Television Programming: ... and Get the Most from Your Advertising Budget

    Kevin J. Clancy

    Starts At

    8509.0

    9895.0

    14% OFF

  • OFFER

    Tell toWin: Connect, Persuade, and Triumph with the Hidden Power of Story

    Peter Guber

    Starts At

    300.0

    395.0

    24% OFF

  • OFFER

    Creating Success from the Inside Out: Develop the Focus and Strategy to Uncover the Life You Want

    Taylor Ephren W. II

    Starts At

    1830.0

    2128.0

    14% OFF

  • OFFER

    Tuned in: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs

    Craig Stull

    Starts At

    2053.0

    2388.0

    14% OFF

  • OFFER

    Idea Mapping: How to Access Your Hidden Brain Power, Learn Faster, Remember More, and Achieve Success in Business [With CDROM] 1 Har/Cdr Edition

    Jamie Nast

    Starts At

    1830.0

    2128.0

    14% OFF

  • OFFER

    Competing For The Future books

    Hamel

    Starts At

    495.0

    635.0

    22% OFF

  • OFFER

    The Jack Welch Lexicon Of Leadership

    Jeffrey Krames

    Starts At

    227.0

    250.0

    9% OFF

  • OFFER

    Just Say Yes

    Nullman

    Starts At

    230.0

    295.0

    22% OFF

  • OFFER

    Making Rain: The Secrets of Building Lifelong Client Loyalty

    Andrew Sobel

    Starts At

    1143.0

    1395.0

    18% OFF

  • OFFER

    The Agenda: What Every Business Must Do to Dominate the Decade

    Michael Hammer

    Starts At

    300.0

    395.0

    24% OFF

  • OFFER

    Rich Dad's Rich Kid, Smart Kid: Giving Your Child a Financial Head Start

    Robert T. Kiyosaki

    Starts At

    446.0

    595.0

    25% OFF

  • OFFER

    Rich Dad's Cashflow Quadrant

    Robert T Kiyosaki

    Starts At

    269.0

    350.0

    23% OFF

  • Jack Straight From The Gut

    JACK WELCH

    Starts At

    499.0

  • OFFER

    FISH!

    Stephen C. Lundin

    Starts At

    105.0

    125.0

    16% OFF

  • Integrated Telecommunications Management Solutions

    Graham Chen

    Starts At

    11558.0

© 2016, All rights are reserved.

Subscribe to Our Newsletter

 

Are you sure you want to remove the item from your Bag?

Yes

No

Added to Your Wish List

OK

Your Shopping Bag

- 1 Item

null

Item

Delivery

Unit Price

Quantity

Sub Total

Shipping Charges : 0.0 Total Savings        : Grand Total :

Order Summary