Inspiration=ideas: A Creativity Sourcebook for Graphic Designers

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In the modern world it seems that only the freshest designs get noticed, while dominating trends and carbon-copy successes can often trap designers into "been there, done that" mediocrity. The first half of this work sees 20 designers, including Wolfgang Weingart and Margo Chase, reveal the unique and diverse places in which they find inspiration and show how they incorporate these sources into their work. Whether it be a city, a person, a movie or a piece of garbage, inspiration comes in many forms and being able to recognize and harness its power is half the battle. The second half of the book opens the door to a new way of seeing by delivering a stream of imagery and ideas straight to designers' desktops. It looks at "found design" where inspiration comes not from finished designs but from textures, colours, patterns and primitive, offbeat imagery.

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Petrula Vrontikis is Creative Director of Vrontikis Design Office, a full-service graphic communication design firm in Los Angeles. In 1998 she joined the faculty of the Art Center's Communication and New Media Graduate Program. Petrula lectures at universities, to professional organizations, and at conferences nationwide about her work and about graphic design education and inspiration. Work from Vrontikis Design Office has won national and international design awards. In addition, her work receives ongoing recognition in Graphis, Print, Critique, CA, How and numerous other design publications, where she is an occasional editorial contributor. Petrula has held positions on the advisory board of the American Institute of Graphic Arts, Los Angeles Chapter, and is presently a National Advisory Board member of the AIGA.