It's a Jungle in There: Inspiring Lessons, Hard-Won Insights, and Other Acts of Entrepreneurial Daring. by Steven Schussler with Marvin Karlin

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As a burgeoning businessman in the 1980s, Steven Schussler stopped at nothing to make his dream of a tropical-themed restaurant come true, even turning his home into a rainforest, complete with indoor waterfall, life-size replica of an elephant and 40 tropical birds, in order to have a prototype to show potential investors. Drawing from his own life and business triumphs, Schussler offers would-be entrepreneurs a new way of utilising creativity to achieve their dreams. He distills his principles for entrepreneurs on a budget and also reveals the ways in which his lessons, from self-branding to developing strategic partnerships to giving recognition where recognition is due, can work in larger corporations. Just like his famous themed restaurants, Schussler's insights provide entertainment, education and ample food for thought for all business people aspiring to their next level of success.

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Steven Schussler is founder and CEO of Schussler Creative, Inc., a company that creates theatrical environments for attractions, restaurants and retail stores worldwide. He founded the Rainforest Cafe, which holds the record as the top-grossing concept restaurant in the US. For more information, go to www.schusslercreative.com.