Technique for Producing Ideas

0.0

Produce ideas -- for anything -- on demand. This classic creative problem-solver walks you through a proven, step-by-step process to producing powerful and purposeful ideas and shows you how to: -- Gather the raw materials -- those of your immediate problem and the materials which come from your store of general knowledge-- Work over and incubate these materials in your mind-- Shape and develop an idea for practical use

0.0

James Webb Young was a driving force behind the creation of the modern advertising industry, and is one of advertising's most honored educators and practitioners. --This text refers to an alternate Paperback edition.