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11 Steps to Brand Heaven: The Ultimate Guide to Buying an Advertising Campaign
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ISBN
:
9780749428945
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Publisher
:
Kogan Page Ltd
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Subject
:
Business & Management, Finance & Accounting, Economics, Finance, Business & Management
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Binding
:
HARDCOVER
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Pages
:
245
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Year
:
1999
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2134.93
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Description
Using religion as a metaphor, Len Weinreich (responsible for campaigns including Habitat, Wrangler jeans and Goodyear tyres) takes the reader on a pilgrimage to the icons of advertising agency/client relationships. He aims to provide the criteria by which to judge agencies and their presentations.
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