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Ad Critique: How to Deconstruct Ads in Order to Build Better Advertising
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ISBN
:
9781412980531
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Publisher
:
SAGE Publications, Inc
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Subject
:
Finance & Accounting, Business & Management, Literature: History & Criticism
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Binding
:
PAPERBACK
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Pages
:
216
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Year
:
2011
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750.0
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652.0
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Description
Ad Critique teaches advertising, marketing, and management students--both the "suits" and the "creatives"--how to effectively judge and critique creativity in advertising. This textbook is an instruction manual; a facilitator of dialogue; a companion piece to classroom content. Its lessons result in actual skills that enable students to look at the creative product and embolden them to say something constructive and worthwhile.
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