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Advertising: Art & Science 12.0%OFF

Advertising: Art & Science

by Stephen King

  • ISBN

    :  

    9780333939239

  • Publisher

    :  

    Macmillan Publishers India

  • Subject

    :  

    Business & Management

  • Binding

    :  

    Hardcover

  • Pages

    :  

    54

  • Year

    :  

    2002

₹

210.0

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₹

184.0

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  • Description

    Stephen King, a man often spoken of as the philosopher of the market place has had a seminal influence on changing fundamental attitudes to marketing and advertising all over the world. He pioneered the idea that advertising was not hurling information and assertions at consumers, but a question of establishing a relationship between the brand and consumer.

  • Author Biography

    Stephen King - Having worked with JWT London for thirty years, he spearheaded most of the company’s outstanding planning methods and helped set the strategic direction for new business acquired by the agency. Table of Contents Advertising: Art and Science • Afterword

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