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Advertising Basics! (Response Books) 12.0%OFF

Advertising Basics! (Response Books)

by J V Vilanilam and A K Varghese

  • ISBN

    :  

    9780761998105

  • Publisher

    :  

    SAGE Publications Pvt. Ltd

  • Subject

    :  

    Business & Management, Finance & Accounting

  • Binding

    :  

    PAPERBACK

  • Pages

    :  

    180

  • Year

    :  

    2004

₹

575.0

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₹

506.0

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  • Description

    This book introduces the reader to a brief history of the evolution of advertising in the world and in India, including: the economic and social importance of advertising; the role of advertising agencies in the creation and dissemination of advertisements through the media; and above all, the practical aspects of client servicing and copy creation for different media

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