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Advertising : Principles and Practice 17.0%OFF

Advertising : Principles and Practice

by William D. Wells

  • ISBN

    :  

    9788131714140

  • Publisher

    :  

    Pearson

  • Subject

    :  

    Business & Management, Encyclopaedias & Reference Works

  • Binding

    :  

    Paperback

  • Pages

    :  

    624

  • Year

    :  

    2009

₹

725.0

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₹

601.0

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  • Description

    DescriptionEach chapter opens with a story about an advertising campaign that has been recognized as effective. These stories are EFFIE award-winning works recognized by The American Marketing Association, the Direct Marketing Association's Echo Awards, the Public Relations Society of America's Silver Anvil, and the Sales Promotion Association's Reggie Awards as outstanding examples of effectiveness.For Sale in Indian subcontinent only

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