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And the Clients Went Wild!: How Savvy Professionals Win All the Business They Want
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ISBN
:
9780470601761
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Publisher
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John Wiley & Sons
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Subject
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Business & Management
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Binding
:
Hardcover
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Year
:
2010
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2128.0
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Description
Combine social media with traditional marketing techniques for breakthrough results!While social media is doing much to change the marketing landscape, it doesn\'t mean you have to take an either/or approach between it and more traditional methods. And the Clients Went Wild! gives you the tools to take an eclectic approach and pick the best, most wildly successful marketing methods—traditional, online, or both—to win at a given marketing goal. And, whether by means of Facebook, Twitter, streaming video, or by old-fashioned word of mouth, public relations, or personal sales skill, the goal is to win, right?Find real-life examples of success from some of today\'s best businessesShows how to integrate and benefit from both traditional and new marketing methodsUses the proven business growth strategy Red Zone Marketing® as a central conceptAuthor has proven the concepts successful in her work for numerous major clientsDon\'t throw out tried and true marketing techniques just for the sake of the new. Do what works! Perfect your marketing mix and win with And the Clients Went Wild!About the AuthorMARIBETH KUZMESKI and her firm, Red Zone Marketing, consult with businesses from entrepreneurial firms to Fortune 500 corporations on strategic marketing planning and business growth. She is a member of the Entrepreneurs\' Organization (EO) and The National Speakers Association, a frequent national media contributor, an international speaker, and is the author of five books including The Connectors: How the World\'s Most Successful Businesspeople Build Relationships and Win Clients for Life (Wiley).
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