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Attitudes & Persuasion: Classic & Contemporary Approaches New ed Edition 9.0%OFF

Attitudes & Persuasion: Classic & Contemporary Approaches New ed Edition

by Richard E. Petty and John T. Cacioppo

  • ISBN

    :  

    9780813330051

  • Publisher

    :  

    Westview Press

  • Subject

    :  

    Psychology, Self-help & Personal Development

  • Binding

    :  

    Paperback

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10953.0

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9967.0

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  • Description

    This text surveys a number of different theoretical approaches to the related phenomena of attitude and belief change. These theories are grouped into seven major approaches, each presented and evaluated in a separate chapter.

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