BEHAVIOR MODFICATION- WHAT IT IS & HOW TO DO

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This enlarged and reorganized seventh edition of the authoritative and widely used text delineates the many developments in this rapidly growing field. It emphasizes elemen-tary principles and procedures of behavior modification, with the help of numerous examples and applications, and step-by-step "how to" guidelines. It offers hands-on experience to those who want to know how to apply behavior modification to their everyday concerns. Also, the fundamental principles and their applications to everyday situations such as clinical, home, school and work settings are clearly brought out. The text features extensive discussions on program design, implementation and evaluation. Reinforced with numerous examples and illuminating case studies, this accessible text will be greatly valued by those studying behavior modification, applied behavior ana-lysis, behavior therapy, and the psychology of learning, as well as those students and practitioners of various helping professions (e.g. education, counselling, clinical psycho-logy, medicine, nursing, psychiatry, psychiatric nursing, social work and speech therapy) and those directly concerned with enhancing various forms of behavioral development.