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Brainstorming Reinvented:A Corporate Communications Guide to Ideation (Response Books)
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ISBN
:
9780761932703
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Publisher
:
SAGE Publications Pvt. Ltd
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Subject
:
Business & Management, Psychology
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Binding
:
PAPERBACK
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Pages
:
230
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Year
:
2004
₹
420.0
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319.0
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Description
Linda Correll offers a radical new way to speed up the creative process through the technique of `creative aerobics'. This concept uses four mental exercises that develop elasticity between the left and the right brain - the analytical and creative sides - allowing them access to solutions outside their present problem-solving techniques. Key features of this technique are: it is process driven and participative; it increases productivity of ideas, without anxiety; and it is rooted in what participants do on a regular basis. It will be a useful book for all those who wish to explore creativity within themselves.
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