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Brand Bollywood: A New Global Entertainment Order
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ISBN
:
9780761935346
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Publisher
:
Sage Publications Pvt. Ltd
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Subject
:
Humour, Industry & Industrial Studies, Film, Tv & Radio
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Binding
:
PAPERBACK
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Pages
:
240
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Year
:
2006
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450.0
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Description
Based on original research, this book draws on the author's personal observations and extensive discussions with film makers, media professionals and market players. It is backed by data from a variety of surveys, audit studies and annual reports.Derek Bose uses these sources to arrive at conclusions that place the issue of media convergence in the framework of film development.
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