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Brand Bollywood: A New Global Entertainment Order 11.0%OFF

Brand Bollywood: A New Global Entertainment Order

by Derek Bose

  • ISBN

    :  

    9780761935346

  • Publisher

    :  

    Sage Publications Pvt. Ltd

  • Subject

    :  

    Humour, Industry & Industrial Studies, Film, Tv & Radio

  • Binding

    :  

    PAPERBACK

  • Pages

    :  

    240

  • Year

    :  

    2006

450.0

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  • Description

    Based on original research, this book draws on the author's personal observations and extensive discussions with film makers, media professionals and market players. It is backed by data from a variety of surveys, audit studies and annual reports.Derek Bose uses these sources to arrive at conclusions that place the issue of media convergence in the framework of film development.

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