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Brand Together: How Co-Creation Generates Innovation and Re-energizes Brands

Brand Together: How Co-Creation Generates Innovation and Re-energizes Brands

by Nicholas Ind, Clare Fuller and Charles Trevail

  • ISBN

    :  

    9780749463250

  • Publisher

    :  

    Kogan Page

  • Subject

    :  

    Business & Management

  • Binding

    :  

    PAPERBACK

  • Pages

    :  

    184

  • Year

    :  

    2012

₹

695.0

₹

695.0

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  • Description

    Co-creation is about bringing together the people who have most at stake in a relationship and working collaboratively to find answers and breakthroughs. As a new tool for marketers and brand managers, it is fast becoming a recognized and effective way to drive business growth, and enhance and protect brand reputation. Drawing on case studies including Barclays, Mozilla, Kraft, [yellow tail], Virgin and Danone, this book examines how co-creation can help organizations to innovate and re-energize their relationships with their customers, using both live and online engagement approaches. Brand Together provides valuable insights for marketing and branding professionals, whether they are new to this way of working or looking for ideas to deepen their understanding of the topic

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