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BRANDING CONCEPTS DEBASHISH PATI
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ISBN
:
9780333937150
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Publisher
:
MACMILLIAN INDIA LTD-NEW DELHI
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Subject
:
Business & Management
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Binding
:
Paperback
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Pages
:
224
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Year
:
2001
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299.0
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Description
This book introduces certain concepts and a ‘how to do’ perspective in the context of making a brand out of a product. It links up various activities involved in the process and presents a copyright model - BRANDing.
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Author Biography
Debashis Pati - National Sales Manager, BPL. Formerly a visiting professor at various management institutes, he was identified as a front-runner in the industry by ‘Business India’ in 1999. Table of Contents Introduction • BRANDing • Brand Symbol • Brand Name • Brand Associations • Brand Image • Brand Relationship • BRANDing Check-up • Brand Equity • Brand Health • Legal Perspective • Appendix
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