Branding Your Business: Promote Your Business, Attract Customers and Build Your Brand Through the Power of Emotion (Business Success)

A successful business must create a memorable brand and fix it in the consumer's mind. Branding Your Business helps entrepreneurs do this by explaining the whole branding process in easy-to-follow terms, photos and illustrations. Providing practical help instead of academic theories, it explains what a brand is and what it is not, how to conduct a "DIY" brand audit, and how to use marketing communication and psychological principles to make an impact.xA0;Based on the theory that a brand is the total perception a customer has about a company, its products, and its services, Branding Your Business reveals what to do to create and manage successful brands.xA0; By focusing on the role emotions and senses play in the decision to make a purchase, author JamesxA0;HammondxA0;enables entrepreneurs to improve profits.