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Breakthrough Branding: How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea into a Big Brand
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ISBN
:
9781857885811
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Publisher
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Nicholas Brealey Publishing
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Subject
:
Business & Management
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Binding
:
PAPERBACK
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Pages
:
296
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Year
:
2012
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795.0
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Description
From the grassroots growth of beverage brands like Red Bull, and Honest Tea, to theexploding growth of digital brands like Twitter, and Groupon x2014; successful companies of all types and sizes begin with three things: an entrepreneur, a winning idea, and a brand strategy. Branding expert Catherine Kaputa, founder of SelfBrand LLC, uses dozens of US and international brand histories to demonstrate what makes a brand thrive, and provides you with the tools to do the same.
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Author Biography
Catherine Kaputa is abranding strategist, speaker, award-winning author and the founder of SelfBrand, a personal branding and development company. From Madison Avenue to Wall Street to the Halls of Academe to founding her own company, SelfBrand, Catherine perfected her ability to brand products, companies and places. She learned brand strategy under Ali Ries and Jack Trout at Trout & Ries Advertising. She led the 'I Love New York' campaign at Wells, Rich, Greene. For over ten years, she was senior SVP Director of Branding at Shearson Lehman Brothers and Citi Smith Barney. And she taught a course in branding at NYU's Stern School of Business. For more information about SelfBrand and Catherine's work, please visit www.selfbrand.com!
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