Broadcasting, Cable the Internet and Beyond, 5e, with BindIn OLC

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Key Features: An expanded discussion focuses on the impact of media consolidation, and the text offers new information on the Internet, convergence, and digital TV and radio. A reorganized chapter on rules and regulations discusses the continuing impact of the Telecommunications Act of 1996, the legal status of Internet file sharing, and the new rules about TV prescription drug advertising. An updated section on TV and radio programming strategies discusses the increasing trend toward reality programs. An expanded "Social Effects" chapter discusses the impact of videogame violence and the social influence of the Internet. Other additions include a new section on China?s difficulties with regulating the Internet, a new section on the personal People Meter, and a new section on the V-chip and changing standards in what?s acceptable in TV and radio. Four types of boxes offer additional insights on key issues, events, individuals, and ethical questions. An integrated companion website provides a study guide, information on how to do research on the Web, news updates, and more. Table of Content: Part I: Foundations Introduction Chapter 1: History of Broadcast Media Chapter 2: History of Cable, Home Video and the Internet Chapter 3: Audio and Video TechnologyPart II: How It Is Chapter 4: Radio Today Chapter 5: Television Today Chapter 6: The Internet and New MediaPart III: How It's Done Chapter 7: The Advertising Marketplace Chapter 8: Radio Programming Chapter 9: Television ProgrammingPart IV: How It's Controlled Chapter 10:Rules and Regulations Chapter 11: Self-Regulation and EthicsPart V: What It Does Chapter 12: Ratings and Audience Feedback Chapter 13: Effects Chapter 14: The International Scene