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ISBN
:
9780749437107
Publisher
:
Kogan Page Business Books
Subject
:
Finance & Accounting, Economics
Binding
:
HARDCOVER
Pages
:
306
Year
:
2002
₹
3408.0
₹
2590.0
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"Building Tomorrow's Company" is a new and revolutionary phase in market-based capitalism. This new approach is balances short-term priorities and shareholder value with sustainability, corporate social responsibility and environmental accountability. The basic message is that if businesses are to succeed -- or even survive -- they will have to take into account the social and environmental consequences of their activities.
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