Business and Competitive Dynamics

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The transition to the market economy has gathered pace all over the world leading to a highly competitive environment. The existence of WTO, IMF and MNCs etc on the world scenario has brought about changes all over the world. A slight change in global environment demands structural change in any organization. It is in this highly sensitive environment that we need to review survival competence of corporate, managing risk in multiple competitive situations and various tools and techniques being used in supporting business intelligence. Thus, an urgent need is felt to bring out survival strategies in global competitive era. Global mergers and acquisition; impact of globalization on FMCG industries; changing perspectives of human resources; are few of the dynamics of changes felt in present competitive scenario. The book aims to discuss the possible changes required for business in present scenario. It includes papers on the New Architecture of Competitive Business; Knowledge Management

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D P Goyal, Ph.D. is serving as Professor of Information Systems Strategy and Director at Institute of Management Education, Ghaziabad, India. Prior to joining at this institute, he has served at Institute of Management Technology; Punjab School of Management Studies, Punjabi University; and at Thapar University, India. With over 22 years of teaching, executive development, consultancy, research and academic administrative experience, Dr Goyal is an author of two books in the area of MIS and has regularly contributed to journals and presented his research in several national and international conferences. He has been the principal investigator of various sponsored research projects and has supervised a number of Ph. D candidates. Currently he is involved in supervising research projects in the area of Strategic Information Systems, Decision Support Systems and Enterprise Resource Planning Systems. He can be reached at dpgoyal@ime.in Manoranjan P Ram, Ph.D. is serving as Dean (Management) at Institute of Management Education, Ghaziabad, India. He has got an academic & corporate experience of thirteen years. Dr Ram has participated in conferences and published research articles in journals of repute. Taruna Gautam, Ph.D is a faculty at at Institute of Management Education, Ghaziabad, India.He has got an academic & corporate experience of more than five years. Dr Gautam has participated in conferences and published research articles.