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ISBN
:
9780521743648
Publisher
:
Cambridge
Subject
:
Language: Reference & General
Binding
:
Paperback
Pages
:
192
Year
:
2008
₹
540.0
₹
448.0
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Business Benchmark is a brand new Business English course at three levels. It helps students get ahead fast with their Business English vocabulary and skills, and gives them grammar practice in business contexts. It also helps students prepare for the internationally recognised Cambridge ESOL BULATS (Business Language Testing Service) Tests or BEC exams. Key features 24 short units, covering important vocabulary, grammar, reading, writing, listening and speaking skills for business. Grammar workshops providing extra grammar practice in business contexts. An ‘Exam practice’ section with authentic BULATS Test papers from Cambridge ESOL. An ‘Exam skills’ section, with exam-type tasks which give students detailed preparation forall the papers in the BULATS Test. Authentic interviews with real business people available on audio CD. Up-to-date business language in a range of contexts from ‘Investments’ to ‘Staff development’. Up-to-date business language in a range of contexts from ‘Competitive advantage’ to ‘Expanding abroad’. Up-to-date business language in a range of contexts from ‘Financing start-ups’ to ‘Offshoring and outsourcing’. ‘Task tips’ giving advice on how to approach different task-types. Sample compositions for writing activities. CD-ROM containing a complete BULATS Test supplied by Cambridge ESOL, so students can practise for the BULATS Computer Test. Answer keys and transcripts, so students can check their own progress. The Personal Study Book contains: Extra vocabulary, grammar and skills activities, based on the Student’s Book units. Complete Word list containing core business vocabulary from the Student’s Book. Full answer key to all its exercises. The Teacher’s Resource Book provides: A wide range of supplementary photocopiable material, including complete extra lessons. Information about how the activities in each unit relate to the BEC Vantage exam and the BULATS Test. Notes on each unit with advice and suggestions for alternative treatments. Answer key to all the exercises in the photocopiable activities. Complete answer key to all exercises in the Student’s Book, including the Exam skills and Exam practice section for both BEC and BULATS. Complete Student’s Book transcripts with answers underlined. Information about the Common European Framework and how this course relates to it. Checklist of ‘Can Do’ statements for students at upper-intermediate level. Table of Contents 1. Staff development and training 2. Job descriptions and job satisfaction 3. Letters of enquiry and applications 4. Telephone skills Grammar workshop 1 (Units 1 – 4) 5. Promotional activities and branding 6. New product development 7. A stand at a trade fair 8. Establishing relationships and negotiating Grammar workshop 2 (Units 5 – 8) 9. Going it alone 10.Financing the start-up 11. Starting up in a new location 12. Presenting your business idea Grammar workshop 3(Units 9 -12) 13. Business hotels and sales conferences 14. Business conferences 15. Reports 16. Business meetings Grammar workshop 4 (Units 13 – 16) 17. New technologies and change 18. Using the Internet 19. A staff survey 20. Offshoring and outsourcing Grammar workshop 5 (Units 17 – 20) 21. Customer loyalty 22. Communication with customers 23. Corresponding with customers 24. A business seminar Grammar workshop 6 (Units 21 – 24) Sample answers for writing exercises EXAM SKILLS AND EXAM PRACTICE Contents of exam section Answer keys Transcripts
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