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Business Communication : Skills and Techniques
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ISBN
:
9788181521880
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Publisher
:
Aadi Publications/book Enclave
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Subject
:
Language: Reference & General
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Binding
:
Hardcover
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Pages
:
282
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Year
:
2007
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825.0
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635.0
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Description
The basic plan of the book is to summarize communication theory and then to relate theory to applications in business. The coverage of business communication application includes correspondence, report writing, and oral communication and builds from the theory presented. At the appropriate places, the theory is related to specific applications. About Author : Y.P. Prasoon is an eminent educationist who has obtained the degrees of B.B.A. with first class first from Mysore University and M.B.A. from Melbourne University. He was later awarded Ph.D. from the same university. Contents : Preface1. Communication and Competition2. Written Communication3. Customer and the Language4. Business Conversation5. Business Communication Research6. Business System Environment7. Successful Presentation8. The Effective Business Communication and Presentations9. Writing Business News10. Mastering Strategic LeadershipIndex
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