Business Communication

0.0

Key Features:New co-author! Kathy Rentz of the University of Cincinnati joins the book team. Kathy teaches out of the English department at her school, and her fresh perspective for the text gives a stronger foothold for courses taught in English departments. Kathy has worked on expanding the communication model and bringing in more of an English perspective to expand the focus for the text.GradeMax for Business Communication. Free student access with every new text! GradeMax is a new testing and remediation program that gives instructors control over their teaching and provides students customized remediation. This adaptive testing engine tests students on the core concepts in each chapter of Business Communication: Making Connections in a Digital World. As students answer each question, GradeMax alters the difficulty level of successive questions based on the students? response. The result is a unique, detailed view of each student?s mastery of each chapter?s core concepts. Following the tests, GradeMax provides proficiency reports of each student?s comprehension. This allows instructors to adjust their teaching accordingly and also guide students on where to apply their study time. GradeMax offers topic specific review modules for students to work on areas of weakness.Business Communication has always been known for its new and innovative content, and the 11th Edition is no exception. The communication model has been adapted to business communication with special emphasis on business-related contexts and the communicators? relationship. There is better coverage of general persuasion concepts, including reader benefits and persuasive appeals (logical, emotional, and character-based). The authors added internal messages to chapters Six and Seven with new sections on Operational Messages and Negative Announcements. There are expanded sections on proposals, covering different purposes, types, and strategies. There is an expanded discussion of the use of photographs and interpretation of graphics. Updated Technology. Technology coverage in the 11th Edition has been updated and integrated throughout?including up-to-date chapter coverage (18) with new emphasis on web-based applications, in cases that use and talk about new technologies, in tech boxes with some Office 12 screen shots, and in discussion of the new ClearType fonts (Calibri and Cambri) in various chapters and appendices. There is also updated information on using the Internet and databases for research. This edition has been revised to reflect the most current technologies associated with business communication, such as coverage of text messaging, blogs, podcasts, and web-based applications.Tools & Techniques Blog. Updated regularly, this blog provides a wealth of lecture and class -related materials that will help keep professors current with up-to-date tools and techniques within the field of business communications. The blog can be accessed through a URL on the teacher?s website.More Problems and Examples. Throughout this edition are plenty of real business problems and interactive web and video cases that not only reinforce the book material for students, but also helps them understand the practicality of what they are learning. Part-Openers. Each section in the book begins with part-openers which contain quotes from distinguished business leaders from recognized companies. This motivational material illustrates for students the importance of business communication skills in the real-world. All have been replaced or updated for this edition.Expanded content on the OLC for students. Features downloadable listening exercises for iPod and MP3 players and Bullfighter??a software that focuses on minimizing jargon and maximizing readability in documents. OLC also includes sample documents, video clips demonstrating good and bad communication, and many grammar exercises and useful writing/exercise organizing templates. Business Comunication continues to provide the kind of substantive content that student are motivated by and that instructors have come to expect. Ethical issues integrated throughout with particular focus on ethical treatment of the reader and on ethical persuasion. Students walked through the writing process, giving them effective strategies for planning, drafting, and revising. Discussion of traits of all major forms of business writing, from letters, memos, and reports to email, text messaging, and instant messaging. Building block approach used to cover writing skills, offering advice on word choice, sentences, and paragraphs before tackling major messages types. Internal and external communication covered throughout. Foundational advice on report writing issues from data gathering and analysis to level of formality, structure, and format. Thorough coverage of research includes gathering secondary information from the Internet as well as business databases and from primary sources such as surveys and interviews. Cross-cultural communication gives particular emphasis to using English with non-native English speakers. Full chapter on correctness has contemporary examples along with clear explanations.Websites for Students and Instructors. These websites are a rich resource with handouts, interactive quizzes, links to complement and supplement the text, web cases, PowerPoint slides, and more. Markin Grading Software. This tool helps instructors with grading and is included on the Instructor?s Resource CD. Those receiving assignments in digital form, (email, dropboxes in Blackboard, WebCT, etc., or even on disks) will find it particularly useful. Instructors click buttons with the textbook?s grading symbols or on buttons with personalized comments to enter comments. Then they save in rtf or htm format, which students view to see clear, readable feedback. Those familiar with the grading symbols already may find this tool also speeds up grading as well as improving the readability and quality of their feedback. Updated Cases. Large number of fresh, new cases to assign. Approximately 35% of the cases are completely new. Ethics and internal communication emphasis are included throughout the text. Website resource links and interactive web cases have been updated as well as new sample documents.End-of-Chapter Material. Critical thinking problems, questions, and exercises at the end of each chapter drive students to a deeper understanding of chapter concepts. Margin Notes. Extensive, running margin notes highlight key concepts for student review and study.

0.0

:Marie FlatleyProfessor of Information and Decision Systems at San Diego State University, where she teaches various courses in business communication. Additionally, she has served as a Fellow at the university?s Center for Teaching and Learning and as a Qualcomm Fellow in the pICT (people, Information, Communication, and Technology) program. She received her B.B.A., M.A., and Ph.D. from the University of Iowa. Dr. Flatley is active in numerous professional organizations, including the Association for Business Communication, the California Business Education Association, Delta Pi Epsilon, and the National Business Education Association. She has served as president of the Association for Business Communication and is a distinguished member of the Association. The California Business Education Association recently named her Business Educator of the year for the senior college/university level. Additionally, she has served as an editorial board member for the Delta Pi Epsilon Journal, associate editor for the Journal of Business Communication and editor for the NABTE Review. Currently she is a reviewer and member of the editorial review board for the Journal of Education for Business. Her current research interests involve using technology to assist with the communication process. Her research spans the investigation of the effective use of blogs to making good channel choices to using video email and various wireless technologiesRaymond Lesikar Faculties of University of North Texas, Louisiana State University at Baton Rouge, The University of Texas at Austin, and Texas Christian University. His contributions to the literature include 6 books and numerous articles. He is a Fellow, Distinguished Member, and former president of the Association for Business Communication. He hold membership in SWFAD and is a former president of the Southwest Social Science Association. Kathryn RentzAssociate Professor in the English Department at the University of Cincinnati. She taught her first business writing class as a doctoral student at the University of Illinois in the early 1980s and has been teaching workplace writing ever since. She helped establish the University of Cincinnati?s professional writing program and has served as its coordinator. She has also won the English Department?s teaching award, directed the department?s graduate program, and helped direct the composition program. Dr. Rentz?s affiliation with the Association for Business Communication goes back to her beginnings as a business writing teacher. Dr. Rentz was named the 2008 winner of the Association for Business Communication's (ABC?s) Outstanding Teacher Award. In addition, an article she co-authored in 2007 just won the association?s award for Outstanding Article in the Journal of Business Communication. She has performed many roles for the association, including serving on the board of directors, organizing a conference, and chairing the publications board. She served two terms as an Associate Editor of the Journal of Business Communication and was Interim Editor from 2000?2001, for which she won the Francis W. Weeks Award of Merit. Dr. Rentz has published articles and commentary on pedagogy, genre theory, narrative, and ethics in such journals as Business Communication Quarterly, the Journal of Business Communication, Technical Communication Quarterly, and the Journal of Business and Technical Communication. She has participated in many professional meetings and seminars over the years and is always learning from her colleagues and her students.Table of Content:PART ONE: IntroductionChapter One: Communication in the WorkplacePART TWO: Fundamentals of Business WritingChapter Two: Adaptation and the Selection of WordsChapter Three: Construction of Clear Sentences and ParagraphsChapter Four: Writing for EffectPART THREE: Basic Patterns of Business MessagesChapter Five: The Writing Process and an Introduction to Business MessagesChapter Six: Directness in Good-News and Neutral MessagesChapter Seven: Indirectness in Bad-News MessagesChapter Eight: Indirectness in Persuasive MessagesChapter Nine: Strategies in the Job-Search ProcessPART FOUR: Fundamentals of Report WritingChapter Ten: Basics of Report WritingChapter Eleven: Report Structure: The Shorter FormsChapter Twelve: Long, Formal ReportsChapter Thirteen: GraphicsPART FIVE: Other Forms of Business CommunicationChapter Fourteen: Informal Oral CommunicationChapter Fifteen: Public Speaking and Oral ReportingPART SIX: Cross-Cultural, Correctness, Technology, ResearchChapter Sixteen: Techniques of Cross-Cultural CommunicationChapter Seventeen: Correctness of CommunicationChapter Eighteen: Technology-Enabled CommunicationChapter Nineteen: Business Research MethodsAppendixes