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ISBN
:
9780072410631
Publisher
:
McGraw-Hill/Irwin
Subject
:
Finance & Accounting, Business & Management, Education
Binding
:
HARDCOVER
Pages
:
736
Year
:
2001
₹
10129.0
₹
8710.0
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View DetailsDescription
This text is targeted at the undergraduate Business Marketingcourse. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.
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