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Business Marketing Management: A Strategic View of Industrial and Organizational Markets
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ISBN
:
9780030291791
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Publisher
:
South-Western Pub
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Subject
:
Business & Management, Finance & Accounting
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Binding
:
HARDCOVER
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Pages
:
752
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Year
:
2000
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Description
Providing treatment of business-to-business marketing, this market leader captures and integrates developments in market analysis, relationship management, supply chain management, marketing strategy development, and electronic commerce. Presenting a managerial rather than descriptive treatment marketing, the authors tie text material directly to business marketing management decision-making. There is, in addition, a chapter on the role of e-commerce in business-to-business marketing.
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