Business Research Methods (With CD-ROM)

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Key Features Focus on interpretation of data Emphasis on qualitative research Updated coverage of data mining. End-of-chapter case studies In-text "Snapshot" boxes Table Of Contents PART I INTRODUCTION TBUSINESS RESEARCH Chapter 1 Research in Business Chapter 2 Thinking Like a Researcher Chapter 3 The Research Process Chapter 4 Business Research Requests and Proposals Appendix 4a: Covering Kids RFP 5 Ethics in Business Research PART II THE DESIGN OF RESEARCH Chapter 6 Research Design: An Overview Chapter 7 Secondary Data Searches Chapter 8 Qualitative Research Chapter 9 Observation Studies Chapter 10 Surveys Chapter 11 Experiments and Test Markets Appendix 11a: Complex Experimental Designs PART III THE SOURCES AND COLLECTION OF DATA Chapter 12 Measurement Chapter 13 Measurement Scales Chapter 14 Questionnaires and Instruments Chapter Appendix 14a: Crafting Effective Measurement Questions Chapter Appendix 14b: Pretesting Options and Discoveries Chapter 15 Sampling Concepts Appendix 15a: Determining Sample Size PART IV ANALYSIS AND PRESENTATION OF DATA Chapter 16 Data Preparation and Analysis Chapter Appendix 16a: Describing Data Statistically Chapter 17 Exploring, Displaying, and Examining Data Chapter 18 Hypothesis Testing Chapter 19 Measures of Association Chapter 20 Multivariate Analysis: An Overview Chapter 21 Presenting Insights and Findings: Written and Oral Reports Case Abstracts Appendices A Focus Group Discussion Guide B Nonparametric Significance Tests C Selected Statistical Tables References and Readings Glossary PhotCredits Index