Business Solutions on Demand (How to transform from a product-led to a service-led company)

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Based partly on IBM’s own transformation, and partly on the transformations that IBM has helped its clients to achieve, this ground-breaking book shows how companies can increase sales and improve margins by introducing a range of solutions. Drawing on IBM’s extensive experience of working withclients all over the world, the book is packed with examples from a diverse range of industries. Highly readable and fast-paced, Business Solutions on Demand emphasizes the fact that for today’s business to compete and survive, it has to exceed the expectations of its customers. This is a stimulating read for business leaders, sales and marketing professionals and all those committed to improving business performance.About Author:S Mark Cerasale is Head of Value Engineering at SAP UK & Ireland, the world’s leading provider of e-business software solutions. Previously he was an IBM Business Consultant, helping clients to improve business performance through innovation, operational efficiency and customer loyalty. He was also responsible for managing IBM client relationships and providing some of the world’s most successful companies with IT-enabled solutions. Merlin Stone is Business Research Leader with IBM’s Business Consulting Services division. He also runs the IBM Marketing Transformation Group and is a director of The Database Group Ltd, as well as QCi Ltd. Merlin is the IBM Professor of Relationship Marketing at Bristol Business School.