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Business Strategy and Retailing
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ISBN
:
9780471913375
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Publisher
:
John Wiley & Sons
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Subject
:
Others
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Binding
:
HARDCOVER
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Pages
:
306
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Year
:
1987
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8530.0
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7335.0
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Description
This timely study addresses the changes that have taken place in business strategy during the '70s and '80s by bringing together examples of the latest research in the field. It examines such major issues as: How are retailers coping with their changing economic and social environment? How is strategy determined and implemented? What is the impact of public policy, at national and local levels, on retailing strategy? Among the the papers presented are an economic analysis of the relationship between retailers and suppliers; a study of the psychology of retailers' perceptions of their competitive environment; surveys of retailing strategies, and much more.
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