Business Success: Starting a Successful Business

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Setting up a business and ensuring its survival can be a risky and daunting task. Knowledge, preparation and forward planning dramatically reduce the risk of failure, especially during the firm s crucial first 18 months. For over 25 years this book has helped a generation of entrepreneurs to get established and succeed. The seventh edition of Starting a Successful Business is the definitive guide to setting up a business that will thrive. Covering all the information needed to turn a new idea into a growing and profitable business, it takes the reader through each important step of the start-up process in clear, accessible way.