Business Sutra : A Very Indian Approach to Management

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In this landmark book, best-selling author, leadership coach and mythologist Devdutt Pattanaik shows how, despite its veneer of objectivity, modern management is rooted in Western beliefs and obsessed with accomplishing rigid objectives and increasing shareholder value. By contrast, the Indian way of doing businessas apparent in Indian mythology, but no longer seen in practice accommodates subjectivity and diversity, and offers an inclusive, more empathetic way of achieving success. Great value is placed on darshan, that is, on how we see the world and our relationship with Lakshmi, the goddess of wealth. Business Sutra uses stories, symbols and rituals drawn from Hindu, Jain and Buddhist mythology to understand a wide variety of business situations that range from running a successful tea stall to nurturing talent in a large multinational corporation. At the heart of the book is a compelling premise: if we believe that wealth needs to be chased, the workplace becomes a rana-bhoomia battleground of investors, regulators, employers, employees, vendors, competitors and customers; if we believe that wealth needs to be attracted, the workplace becomes a ranga-bhoomia playground where everyone is happy. Brilliantly argued, original and thoroughly accessible, Business Sutra presents a radical and nuanced approach to management, business and leadership in a diverse, fast-changing, and increasingly polarized world. About the Author Devdutt Pattanaik has written over twenty-five books and 400 articles on Indian mythology for everyone from adults to children. Since 2007, he has been explaining the relationship between mythology and management through his column in the Economic Times; the talk he gave at the TED India conference in 2009; and the show Business Sutra which ran successfully on CNBC-TV18 in 2010, besides numerous other lectures at Indian universities and management institutes. Trained to be a doctor, he spent fifteen years in the healthcare (Apollo Health Street) and pharmaceutical (Sanofi Aventis) industries and worked briefly with Ernst & Young as a business adviser before he turned his passion into a vocation and joined the think tank of the Future Group as its Chief Belief Officer.

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Devdutt Pattanaik, born in 1970, is an Indian author, physician, mythologist, columnist and consultant. He is currently the Chief Belief Officer of the Future Group. Pattanaik has written more than twenty-five books, some of which are Myth=Mithya: A Handbook of Hindu Mythology, Vishnu: An Introduction, Hanuman's Ramayan, and The Book of Ram. The author completed his MBBS from Grant Medical College, Mumbai, and then decided to pursue a course in Comparative Mythology at Mumbai University. Before he starting writing books, Pattanaik worked for fourteen years in the pharma and healthcare industry. He now writes a column for The Economic Times, and is an inspirational speaker as well as a leadership coach. Pattanaik has hosted TV shows, namely Shastrarth on CNBC-Awaaz and Business Sutra on CNBC-18. The author is a story consultant for Star TV, and he gave a TED lecture in 2009. Pattanaik lives in Mumbai.