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ISBN
:
9780136058281
Publisher
:
Prentice Hall
Subject
:
Education, Business & Management
Binding
:
PAPERBACK
Pages
:
552
Year
:
2010
₹
11631.0
₹
8258.0
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A foundation in business-to-business marketing that emphasizes the dynamics of the marketplace. Written from a highly practical perspective, Business to Business Marketing aims to help readers with limited marketing experience understand the concepts in business-to-business marketing. Overall, this text emphasizes the dynamic realities of the marketplace while reinforcing the most important principles and practices that readers need to know.
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