Case in Strategic Management,Mital

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This book offers a collection of contemporary strategic management cases, prepared in the Indian context. The cases have been selected from such diverse industries as footwear, brewing, gems & jewelry, greetings, logistics, media, petroleum, real estate, telecom, retail, wind energy and white goods. Key Features: One chapter on "Introduction to the Case Method"Cases linked to SM concepts (case map provided)Cases from wide-ranging industriesCase analysis (Instructor - OLC)

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: Amita Mital Associate Professor at the IIM, Lucknow. After completing her Masters in Business Administration, she worked in industry in various capacities for 18 years before moving to the academia. She earned her fellowship in management from the IIM, Lucknow and, subsequently started her academic career at XLRI, Jamshedpur. Her current research and teaching interest areas include Strategic Management, Management of Change and Transformation, Strategic Alliances and Strategic Service Management. Table of Content: Chapter 1: Archies vs. Vintage-Are We in the Business of Greetings?Chapter 2: Gitanjali -A Gem in India's Crown?Chapter 3: Delhi Land and Finance - Strategy or Serendipity?Chapter 4: Gati Limited -At the Threshold of a Big LeapChapter 5: Tech Mahindra LimitedChapter 6: Cyber Media -The Leadership QuestChapter 7: Suzlon Energy Limited -Riding on the WindChapter 8: Rewrite Rules at Pantaloon?Chapter 9: Bata India Limited-Repositioned or Still Foot Weary?Chapter 10: United Breweries LimitedChapter 11: ONGC - Towards A Brighter TomorrowChapter 12: Whirlpool of India-White Goods Splashed in Red