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Cases in Electronic Commerce 14.0%OFF

Cases in Electronic Commerce

by Sid Huff

  • ISBN

    :  

    9780071123525

  • Publisher

    :  

    Mcgraw

  • Subject

    :  

    Education, Industry & Industrial Studies, Economics

  • Binding

    :  

    PAPERBACK

  • Pages

    :  

    360

  • Year

    :  

    2001

₹

2260.0

14.0% OFF

₹

1943.0

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  • Description

    "Cases in Electronic Commerce" is a collection of 25 full-length case studies, written by professors at the renowned Richard Ivey School of Business. Each case study is centered around a real-world company and provides sufficient detail on the implications associated with e-commerce initiatives. This managerial-oriented approach allows students to fully understand and appreciate the strategic, tactical, and operational challenges faced when launching an e-commerce-based business.

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