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Cases in Rural Marketing : An Integrated Approach 24.0%OFF

Cases in Rural Marketing : An Integrated Approach

by C. S. G. Krishnamacharyulu

  • ISBN

    :  

    9788131701881

  • Publisher

    :  

    Pearson

  • Subject

    :  

    Business & Management

  • Binding

    :  

    Paperback

  • Pages

    :  

    264

  • Year

    :  

    2008

₹

489.0

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₹

371.0

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  • Description

    Description Rural marketing has emerged as an exciting and dynamic discipline. One way of learning this discipline is through case method. Cases provide the students an opportunity to develop an appreciation to the real-life problem situations, help unfold challenges and sharpen the skills of analysis and decision making.

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