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Chief Culture Officer: How to Create a Living, Breathing Corporation
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ISBN
:
9780465022045
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Publisher
:
Basic Books (AZ)
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Subject
:
Business & Management
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Binding
:
Paperback
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Pages
:
262
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Year
:
510
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Description
Introduces culture to bottom-line business plans. This title argues that every company needs a Chief Culture Officer (CCO) - that's how important an understanding of culture has become. It shows companies how to train CCO's, how to profit through using them, and why it's essential to have them.
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